Customizing pandoc to generate beautiful pdf and epub from markdown

Either you've already heard of pandoc or if you have searched online for markdown to pdf or similar, you are sure to come across pandoc. This tutorial will help you use pandoc to generate pdf and epub from a GitHub style markdown file. The main motivation for this blog post is to highlight what customizations I did to generate pdf and epub versions for self-publishing my ebooks. It wasn't easy to arrive at the set-up I ended up with, so I hope this will be useful for those looking to use pandoc to generate pdf and epub formats. This guide is specifically aimed at technical books that has code snippets.